Holiday
Engineer a High-ROI Gift Card Program Before the Holidays
Learn the 3 pillars of a high-ROI gift card strategy: true omnichannel integration, scaled B2B sales, and unified data for max customer loyalty.
The Official eGiftify Gift Card & Loyalty Blog
In today’s B2B landscape, informed decisions are paramount. Buyers consume an average of 13 pieces of content before selecting a vendor, highlighting the need for expert insights. The eGiftify Gift Card & Loyalty Blog is your primary resource for expert analysis of the gift card market, integrated loyalty programs, and effective customer engagement strategies.
Latest Articles & Insights
Trends
How Fragmented Payment Data Kills Customer Lifetime Value
The strategic framework for unifying gift card, loyalty, and promo data to unlock high-margin B2B sales and true omnichannel customer journeys.
Dan Farrell
Nov 6, 2025
Gift Cards
How Smart Tech Turns Service Recovery into a Revenue Engine
How instant digital appeasement, omnichannel gifting, and unified loyalty platforms transform service failures into repeat visits and stronger...
Dan Farrell
Oct 30, 2025
Loyalty
Personalization in Loyalty Programs Boosts Retention
Discover how hyper-personalization in your loyalty program drives repeat visits, higher spend, and customer lifetime value (CLV).
Sacha Shaikh
Oct 22, 2025
Loyalty
The Power of POS and PMS Integration for Gifting & Loyalty
Learn how POS/PMS integration creates a single source of truth, boosts revenue, and simplifies retail, restaurant, and hotel operations.
Sacha Shaikh
Oct 15, 2025
Beyond Discounts: Your Black Friday Strategy for New Customer Acquisition
Use digital gift cards and strategic loyalty incentives on Black Friday to attract high-value new customers and drive repeat business beyond the...
Dan Farrell
Oct 9, 2025
Gift Cards
Beyond the Sale: Turn Gift Card Data Into Actionable Business Insights
Learn how to analyze your gift card program data to uncover key customer insights, drive sales, and improve marketing. Unlock the power of your data.
Dan Farrell
Oct 1, 2025
Holiday
No Tricks, Just Treats: Holiday Gift Card Strategy Checklist for Halloween
Learn how to attract new customers with your holiday gift card program. This Halloween checklist shows how to boost acquisition, increase loyalty,...
Sacha Shaikh
Sep 23, 2025
Loyalty
How to Use Rewards to Build Emotional Connections with Customers
Discover how omnichannel loyalty and gifting solutions can build powerful emotional connections with customers, drive engagement, and amplify your...
Dan Farrell
Sep 17, 2025
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