Empowering Businesses, Big and Small, to Thrive

At eGiftify, we're on a mission to democratize cutting-edge technology. We believe every business, from the corner cafe to the global brand, deserves access to powerful tools. That's why we built a platform that's simple to use yet packed with innovative features.
Our team is a powerhouse of fintech wizards and hospitality gurus. We understand the unique challenges businesses face, and we're passionate about providing solutions that wow your customers and boost your bottom line.

Here's the spark that ignited eGiftify:

Susi Barakat, our Founder and CEO, is a force to be reckoned with. With over 15 years in banking tech, payments, and building solutions, she knows the industry inside and out. But her journey doesn't stop there. As a successful hospitality entrepreneur, Susi saw firsthand the need for user-friendly, innovative tools that empower businesses of all sizes.
Inspired by her own experience, Susi assembled a team that shared her vision. Together, they built eGiftify - a platform designed to empower businesses, ignite customer loyalty, and drive growth.
Join us on this journey! Leverage the power of eGiftify to elevate your brand and unlock new possibilities.

JUN 2014

Treat Wallet, Inc. was founded by Susi Barakat

DEC 2014

Onboarding our first client for Gift Card Processing, Instore and eCommerce Sales

May 2015

Launched our Promotions and Offers Module to enable merchants to run promotions on gift cards, experiences, and merchandise.

JAN 2017

Selected by Fidelity Information Services (FIS) as one of the 10 most innovative companies.

NOV 2017

Went live with our 100th Hotel and Resort

JAN 2019

eGiftify is selected by MassChallenge to participate in the inaugural program.

SEP 2019

Launched an Event Ticketing solution to help merchant sell and gift event tickets to their locations.

APR 2020

Rolled out channel partner program which allows partners to white label eGiftify to their clients.

FEB 2021

500th customer was onboarded and went live

APR 2022

Launched B2B tool for merchants to manage and sell gift cards in Bulk

JUL 2024

Launched a full-service Loyalty Solution for merchants to reward and incentivize their clients.


Meet our team

Susi Barakat

Founder & CEO

Anurag Arya


Dan Farrell

Head of Revenue

John Gronen



Senior Architect
Product Lead

Kashif Habib

Director of Product

Sacha Shaikh

Director of Strategic Accounts


Director of Integrations and Payments

Devesh Kumer

Associate CMO
Product Lead

Shiv Shanker

Associate CMO
Product Lead

Shashank Rahore

Associate CMO
Product Lead

Sushil Kumar

Associate CMO
Product Lead


Michael Sanchez
Chairman and CEO of Savana, Inc. Previously Chairman and President of the International Division of Fidelity Information Services; and founder, Chairman/CEO of Sanchez Computer Associates and eProfile.

Ira Lubert
Co-founder and Chairman of GF Management, a hospitality and management company. In additions, Mr. Lubert is the Chairman and co-founder of Independence Capital Partners (ICO).

Richard Vague
Managing Partner of Gabriel Invesments. Previously, co-founder and CEO of First USA and of Juniper Financial.

Arkadi Kuhlmann
Founder and CEO of Zenbanx. Previously CEO of ING Direct USA.

Admiral Tom Lynch
Managing Director of the Musser Group. Former Head of the U.S. Naval Academy.
Jon Lubert
Founder and Managing Member of JL Squared Group.
Michael Carter
Founder and CEO of BizEquity. Previously Managing Director of the Musser Group, and the co-founder and CEO of Dashboard Systems.
James Hendren
Chairman of the Board and Co-Founder. Arkansas Venture Center
John Gronen
Chief Financial Officer of eGiftify, Chief Financial Officer of Yooz.
Ray Dillon
Former President and Chief Executive Officer, Deltic Timber Corporation.

Come work with us

Join us as we enable merchants to offer world-class customer experiences

Contact Us

Gifting, Loyalty, and Engagement in one single platform

20 West 64th Street, Suite 12K New York, NY 10023